Why Silver?

Silver

A lot has been said about precious metals over the last couple of months. Silver has become a prominent subject in discussions over what is the best thing to invest in. Silver occupies a small segment of the precious metals market. It might not have the same desire as gold but for other reasons, people have been buying silver as an alternative investment.

  1. It can act as real money

Even though silver is not regarded as money, it is regarded as a form of money because of the intrinsic value it carries. Unlike the real Australian dollar, silver isn’t just created out of nothing. It would take a lot for silver to completely lose its value. Unlike stocks and bonds, when you have physical silver in the form of coins, rounds, or bars you don’t need a third party to make good on some promise for you to liquidate and realize the full value of your investment.

In fact, silver has long been used as coinage more than gold has. When you own silver, you own a commodity with a long history of monetary value.

  1. It is Cheap

Silver costs 1/80th what gold costs. On the 11th of September 2020, the silver price AUD was 36.66 AUD while gold was 2,663.47 AUD. That is how affordable silver is compared to gold. However just because it is cheaper does not make it less important and precious metal dealers actually love buying silver bullion and coins, especially now.

  1. It is practical

Silver bullion might be cheaper than gold, but it is more practical when you need to sell. With gold bullion, you have to be extra careful when carrying it around, you can’t afford to accidentally drop it.  It might make you nervous to carry something that valuable to you, but you would have to physically take it to a dealer when you want to sell.

Silver also works out fine when you all need to sell to meet a smaller financial need. Silver can be sold anywhere in the world and for these reasons, every investor should have some silver for small financial emergencies. When selling silver, you should take note of the spot silver price AUD. This price can often be found on financial websites and precious metal dealer sites.

  1. Silver does better than gold In Bull Markets

The silver market is small, which means whenever there is a slight increase in the amount of money moving in and out of the market, the effect on the price can be big. The volatility of the silver market means that it falls a great deal more than gold in a bear market but rises higher and faster than gold in a bull market.

  1. The Industrial Use of gold is growing

The Industrial use of silver is growing. Silver is used in everything from electronics to medical equipment.  Silver is virtually everywhere it can be found on solar panels and in medicine. According to the Silver Institute, the use of Silver in Photovoltaic cells used in the making of solar panels grew by 7% in 2019.

Cellphones contain silver and with the use of cellphones increasing in the billions, the demand for silver will grow too.

Unlike gold, silver used in industrial applications is often consumed during fabrication. Most precious metal buyers buy silver bullion and not so much scrap silver like used or broken jewelry. A lot of people think recycling silver is not economical.

This article was brought to you by:

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Stay Updated on The Latest News of NASDAQ AIA

Asia-focused NASDAQ: AIA at https://www.webull.com/quote/nasdaq-aia Group Ltd 1299.HK announced on Friday for the first time since its in 2010 in Hong Kong a 27 percent fall in new company valuation trimester-by-trial, which was influenced by the pandemic caused by COVID-19 in its major markets. While AIA and a number of other global life insurance companies have been hurt by the lockouts, their earned income has continued to fall due to lower interest rates and a market trend. The new business value of the insurer, which measures anticipated new premium profits and represents a key indicator of future growth, fell from $1.17 billion a year earlier to 841 million dollars in the first quarter.

The company responds

The insurance demand in AIA’s two main markets in Hong Kong and China was long profitable, but in recent quarters AIA has experienced markedly slow growth in Hong Kong as a result of anti-government unrest and economic recessions. A notice of earnings suggested that, despite tighter social distance requirements after late March in south-eastern Asian countries, the new rise in the value of AIA could be muted in the 2nd quarter, and then slowly decreases out. The organization said China’s incremental reopening led to an increase in its economic performance, but last year stayed below standards.

iShares Asia 50 NASDAQ: AIA jumped above the typical 200-day move of 60.71 dollars and changed hands to 60.77 dollars per share. Now, iShares Asia 50 shares trading up by about 1.4% a day. The following chart shows the one-year AIA share return compared to its average 200 days

The updates

Several hedge funds and institutional investors recently have added or decreased their AIA stakes. In the fourth quarter, Raymond James & Associates expanded their stake by 22.2% in iShares Asia 50 ETF. Now that the Raymond James & Associates has purchased a further 1,063 shares during this period, the company has 5,846 shares of stocks, which were valued at $386,000. The new stake in iShares Asia 50 ETF was acquired by Stifel Financial Corp in the fourth quarter, priced at approximately $215,000. In NASDAQ: AIA 50 ETF the Macquarie Group Ltd. raised its 4th quarter by 25.3 points. Macquarie Group Ltd. currently has 23,800 stock options worth $1,571,000, after the acquisition of an additional 4,800 options of the group.

During the first quarter, cypress Financial Services LLC boosted its stake in iShares Asia 50 ETF shares by 4.3%. Today, after buying an additional 270 share over the past year. You can check more stock news at premarket data.

Disclaimer: The analysis information is for reference only and does not constitute an investment recommendation.

What’s a Merchant Account and Who Needs One?

If you own a digital business, you’ve likely heard the term “merchant account” a million times. Maybe you even have a few emails in your inbox promoting certain merchant account services.

The question is – do you need one?

Let’s begin with a definition.

What’s a Merchant Account?

A merchant account is a bank account that allows merchants to process electronic payments. Merchant here means a business owner. An electronic payment, meanwhile, is any payment made digitally, including those made by credit cards, debit cards, or via mobile.

How Does a Merchant Account Work?

Electronic payments are completed in two broad steps – authorization and funding (also known as settlement).

In the authorization phase, the customer initiates a payment, say by swiping their credit card. The shopping cart or POS system then requests authorization and, upon receiving the information, sends it to the credit card company. The card company then passes the information to the shopper’s bank for approval.

If the transaction is approved, the operation moves to the next phase – settlement/funding. This is where the merchant account becomes critical.

The authorized transaction is sent to a payment processor, tasked with collecting the merchant’s payment from the shopper’s bank. The bank charges the customer’s account for the transaction.

The funds are then transferred to the seller’s merchant account, less exchange fee and any other charges, and, within 48 hours, deposited into the merchant’s checking account.

You can now see where the merchant account comes in. It’s a link between the credit card processing and the merchant’s bank account, with the primary purpose of facilitating the transfer of funds from the buyers to the seller’s bank account.

Do You Need One?

Although some businesses get by without one, having a merchant account can be extremely beneficial for digital merchants.

  1. You can accept credit/debit card payments 

Cards are currently the most popular tool for making payments online, with debit cards account for 28% and credit cards 23% of all payments made in 2018. That’s a combined 51% of all payments being made via cards. Merchant accounts allow you to accept cards.

  1. Benefit from increased sales/revenue

There have been multiple studies in this area, and the findings are all the same – a merchant account considerably increases sales. In one survey sponsored by Intuit, 83% of small businesses said they experienced more sales after getting a merchant account as it allowed them to accept card payments.

  1. Enjoy improved cash flow 

Finally, the best merchant services guarantee that all payments will hit your bank account within 1-2 days. It’s a much better situation considering that invoices and checks can sometimes take as many as 30 days to get processed.

Author Bio: Payment industry guru Taylor Cole is a passionate payments expert who understands the complex world of merchant services. He also writes non-fiction, on subjects ranging from personal finance to stocks to cryptopay. He enjoys eating pie on his backyard porch, as should all right-thinking people.

Online Reviews: Its Good and Bad Sides

No business that wants to expand and flourish in this age can joke with reviews. That’s because more than ever before, reviews are beginning to shape customers’ attitudes and buying patterns. And several reports and research have established this trend. One such report was that of Fan and Fuel, where 97% of participants said customer reviews factor in their purchasing decisions.

In the poll, 92% of customers hesitated to make a purchase when customer reviews are not available, and 94% will read reviews when possible. Reviews are, it goes without saying, very important. But how exactly do they affect the generation of more online sales and can also be a risk at the same time? There are three approaches to this:

Customers Equate Reviews to Personal Recommendation

Word-of -mouth has been historically a vital factor when it comes to the reputation of a company. Yet with today’s broad internet connectivity, online customer reviews often hold as much weight as a personal recommendation from someone you meet. Consumers now believe that the best way to get an impartial assessment of a product or company is to read the opinions of past customers. The dire thing to recall here is that consumers trust in a high-quality and authentic review. However, if it looks spammy or paid for, it will likely have the opposite effect and turn off customers.

Reviews Show an 18% Rise in Revenue on Average

Customers are more likely to buy from a website that has customer feedback than from a website that does not. The showing of feedback on your website gives potential buyers more trust in their buying decisions and eliminates doubts resulting in a higher conversion rate. These reviews will also help to improve the reputation and sustainability of your brand. All of this results in more sales resulting from an increase in conversion rate, return rate for visitors, and average order size. And it is for this reason that no company can treat with levity what others are saying about them.

Negative Reviews Negatively Impact Sales

Unfavourable reviews have a negative influence on any business. A bad rating possibly signifies an inconsistency and unreliability of the product or service that a firm claims to offer. There is, however, a very critical point to consider: the utter lack of negative feedback on a product or service website would also undermine its reputation. Only favourable reviews make it look as if the entire site is inauthentic, while one or two slight negative reviews simply point out that you are a real company. After all, no one is perfect – and that also applies to businesses.

Find less favourable feedback to give your customer service skills a chance to shine. In the end, being able to fix the problems posed in negative customer feedback will have a positive impact on future customers as it shows that you care about your customers. Leaving them unanswered, however, would only harm your reputation and your relationship with your customers.

Most useful app MSpy

MSpy is a brand used in mobile and computer parental control monitoring software for iOS, Android, Windows, and macOS. MSpy monitors and logs user activity on the client devices. MSpy is a mobile and computer parental control monitoring software for iOS, Android, Windows, and macOS. The company has announced a Holiday Giveaway, to inspire users to adopt safe habits online and raise awareness. MSpy is telling users to share their stories and details anonymously that how parental monitoring will help them.

The giveaway will run from December 1, 2019, to January fifteenth, 2020 and MSpy will be parting with an aggregate of 10 lifetime enrollment licenses. Champs will be reached secretly and all passa mSpy is a parental control application that allows parents to monitor their kids’ online activity and manage their screen time. Available for both iPhone and Android, the app is regularly updated and accompanied by 24/7 online support.
If you were not lucky enough to become a winner of the Giveaway, we have prepared a pleasant surprise for you! You can buy mSpy right now with a special Christmas discount.

Youngsters and teenagers face more dangers online than any time in recent memory and guardians or watchmen may not know that there are devices that can support them. Straightforward advances, training and mindfulness can distinguish digital predators, harassing or web-based life movement that could harm their notoriety for the remainder of their lives. Securing kids online beginnings with knowing and understanding the perils. Parental observing programming joined with correspondence is an important initial step with regards to protecting youngsters and teenagers on the web. Gees will stay mysterious.

History

MSpy was developed as a product which can be used for mobile monitoring in 2010 by a London-based tech company.

In 2012, the application allowed parents to monitor not only smart phones like android and apple phones but also computers – Windows and Mac. In 2013, mSpy became one of Top Ten Reviews Cell phone monitoring software award winner. By 2014, the business has grown nearly 400%, and mSpy user number has increased to the 1 million mark.  In 2016, mLite — a light version of mSpy is available from Google Play.

How MSpy works with YouTube?

YouTube was propelled in 2005, and from that point forward it keeps on developing. Be that as it may, as we as a whole know, “famous” doesn’t signify “great” and the YouTube quick improvement emerge more than one inquiry concerning its impacts on youth. What’s more, it is self-evident, as YouTube contains a ton of savage and flawed substance not proper for the youthful age, which formatively isn’t prepared for such kind of data.

Things being what they are, what we encourage you to do to evade risks on YouTube?  To begin with, square YouTube application with mSpy and download YouTube Kids application. Doing this, you will have the option to sift through all the substance which is named as not reasonable for kids. Set mSpy key logger to realize what is composed on your child’s gadget; Make a rundown of hazardous words (drugs, liquor, and so on.) and get informed when they are composed on your child’s gadget.

Shirt Printing Made So Easy

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Dye-Sublimation Printing is without doubt one of the most popular variations of heat switch printing. The way it works is by digitally printing graphics and then heating them to switch the dye onto t-shirts. Completely different from the opposite heat transfer printing strategies, dye-sublimation printing works with dye-primarily based ink that turns into a fuel when heated. Warmth, strain, and time trigger dye-primarily based inks to go from a solid to a gas state after which back to stable once more. It is quite unequaled because the fuel joins the polyester, changing into part of the material and not a layer on top. Fascinating as seen in the YouTube vide, sublimation is an especially popular approach for all-over printing. Neither screenprinting or DTG printing can create the allover print impact that dye-sublimation printing does. All-over print t-shirts enable designers to completely categorical themselves and create unique t-shirts.

We specialize in T-shirt Rush Orders

Construct a customized retailer with Teemill and sell t-shirts online. Direct-to-garment (or DTG) printing is a more recent possibility that utilizes the liberty of inkjet printing. This method sprays ink onto the garment like inkjet printing on paper, but with fabric. Set of Christmas funny indicators, quotes backgrounds designs for youths – i consider in santa claus. Nice retro palette. Purple and white colours. Might be use as flyer, banner, poster, background card. The place else do you hope to go to buy these customized t-shirts in? You may get it from , in fact! We offer you the most thrilling vary of t shirt designs and color options to choose from. With the advances in digital know-how, it is now attainable for customise t shirt printing on a host of consumer merchandise together with clothes. Check out among the most amazing designs and quirky quotes that will maintain you hooked, and in addition give you a chance so as to add charm to your wardrobe.

You Think It, We Print It

Our Customizable design templates make it simple to kickstart your thought. Our T-shirts range from XS – 5XL, depending on the model and style. You may additionally discover women and men’s kinds to select from. To be sure you order the suitable size, we suggest you try our dimension chart. Want a t-shirt design. We are right here to help. Our proficient graphic design workforce can quickly mockup an important looking t-shirt design. As soon as we take a look at your emblem, we will rapidly hop on a name to discuss what you’re searching for. We’ll be certain that to stick to your model tips and give you something unique.

Conclusion

A tee shirt design is a well-liked method so as to add a private, artistic contact to a t-shirt, one of the recognized kinds of clothes on the planet. Low-cost Tees Screen Printing is the premier source for cheap customized printing on t shirts. We’re a wholesale display screen-printing firm that makes a speciality of bringing our prospects’ designs to life! full the checkout and your tshirts will probably be on your way.

Working Your Business From the Zone of Genius

At the end of 2012, after a long string of business successes, I experienced burnout and dramatically scaled back my business.

My first big success in 2000, the publishing of the InfoGuru Manual, brought me wide attention and a dramatically increased income.

That led to Marketing Action Groups, my Certification Program, and the Marketing Mastery Program. was earning as much money in a month as I used to make in a year 12 years before.

One day I woke up, looked at everything I had to do to ramp up for the next Mastery Program and said to myself, “I just can’t do it. It’s too much work.”

I went back to working with clients individually and delivering various online courses for the next five years.

I intentionally cut my income by $20,000 per month. It turns out that this was not a big issue. I could easily live on less money and in many ways enjoyed the reduced stress and demands to perform at my peak.

Now I’m looking at this scaling back through a different lens.

I’m currently reading a powerful book by Gay Hendricks called, The Big Leap.

The core idea in this book is that when it comes to success, most of us have what he calls, “An upper limit problem.”

Frequently this is simply never being able to reach a certain level of success or income no matter how hard we try.

Or as in my case, I hit a level of success way beyond what I previously thought was possible and then did something to sabotage that success.

We might even reach levels of stratospheric success and then find some way to screw up some other area of our lives.

Hendricks talks about four different zones of success:

Incompetence – where we are not doing well in our work or life and not having much success.

Competence – where we are having some degree of success but are not really thriving and loving what we do.

Excellence – where we are doing really well, and enjoying a lot of success but often feeling stressed or even burnt out.

Genius – where we are putting most of our time and attention on doing what we really love and fully celebrating and expressing the gifts we’ve been given.

What I realized from this book is that I had built my business from incompetence to competence, and then to excellence – but had then put on the brakes.

Taking the leap to the genius zone and staying there was just too much for me to handle.

So I stepped back to what I was excellent at, a comfort zone in my business if you will.

Someone once told me that in life there is no hovering. You’re either going up or down – forward or backward.

But what is it that keeps us from living and working in our Genius Zone, where the limits seem to be non-existent, where creativity and energy are boundless?

Hendricks outlines four fundamental beliefs that continually pull us back to our comfort zones, where it feels better to hold back, play a little smaller or even sabotage ourselves.

In my experience, there are several more than four. The following are the ones I’m most familiar with, for myself and with client’s I’ve worked with.

Belief #1. “I am fundamentally flawed or unworthy.” Like all limiting beliefs this one usually comes from an early life experience such as diminishing or critical messages from one’s parents.

Belief #2. “If I succeed, I’ll be rejected or abandoned.” You believe family and friends will leave you behind because you’ve surpassed them or broken “family rules.”

Belief #3. “If I’m successful, more demands will be put on me to succeed even more.” In other word, success equals discipline, pain, and struggle. A very demanding father can trigger this one!

Belief #4. “I’ve taken my success as far as it can go.” This is the voice of someone who lives in the zone of excellence but who has no inkling that a zone of genius even exists.

To some degree, all of these beliefs have limited me.

They’ve prevented me from making big leaps, from taking risks, from doing things that are exciting and new, from going all-in on projects that inspire and delight.

What I learned from Byron Katie is that the first step to freedom is to recognize a limiting belief and then to simply tell the truth about it. That saps the belief of its power.

With this realization, I’m now firmly dedicated to working on projects and offering services and programs that are reflections of my zone of genius.

It’s certainly better than continuing to live and work in my comfort zone for the rest of my life.

How to Successfully Meet the Three Biggest Marketing Challenges

I like to think I’m a pretty good marketer of my professional services.

After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus.

But marketing is still challenging for me and the majority of independent professionals.

If it weren’t, we’d all have more clients than we could serve, they’d be paying us high fees, and we’d never having to worry where our next clients would come from.

And wouldn’t need the thousands of marketing coaches and consultants like me offering services of all kinds to help you attract more clients.

So, why is marketing so challenging?

There are many marketing challenges, however, if you look at marketing closely, there are actually only three big challenges that give us the most trouble.

Learn how to meet those challenges and your marketing will become more successful, easier, and fun.

Here are those three marketing challenges:

Challenge #1. Clearly communicating the value of what you are offering. Someone will not buy your services if they don’t see the real value to them. Your message can’t be vague or confusing; it must be clear and beneficial.

One way to zero in on the value of your service is to define the top three attributes your service possesses. One or two is not enough; five or six tends to dilute your message.

So, for instance, a sales training company might want to emphasize that their training is guaranteed to increase sales, improve sales confidence quickly, and can be delivered virtually in 45-minute online modules.

That’s easy to understand and obviously beneficial. That kind of clear and valuable message is likely to generate attention, interest, and response.

Seems simple, but not so easy to do. In my experience with thousands of independent professionals, their messages tend to be vague, not specific, and weak in terms of value.

And if that value is not clear, prospects won’t respond.

Taking the time to work on your message, fine-tune it, and test it until it gets a favorable response is one of the most important things you can possibly do in your business.

To succeed at this task you must get inside the heads of your ideal clients and ask what they want the most, what problems they struggle with frequently, what isn’t working for them, and what could make their jobs easier and more productive.

Jaynie L. Smith of Smart Advantage consulting says that 90% of companies don’t really know what their clients value the most. No wonder marketing messages are so bad.

You can improve your marketing messages by reading and research (ask Google), sending questionnaires to your clients (Survey Monkey), or conducting a virtual focus group (via Zoom Video). Ultimately, you want to find out their biggest challenges and what they value the most.

When you have that marketing intelligence, it will be a lot easier to come up with powerful marketing messages.

This is challenging because it takes time and deep thinking. But if you realize its importance, you’ll invest your energies to come up with a powerful message that makes your service attractive, interesting, and compelling to your ideal clients.

Challenge # 2. Making your business visible with repeated impressions of your message over time. It can take several impressions before someone responds to your marketing message.

Just today, I noticed a message that one of my first level connections had sent to me on LinkedIn. When I checked the message, I noticed that he had sent me a total of 13 messages over a one-year period.

The messages were actually very good. They had the right tone and great calls-to-action. It’s just that I don’t pay a lot of attention to my LinkedIn messages and had completely missed the first 12!

He understood the value of repeat impressions over time and had developed a system within LinkedIn that had enabled him to send a unique, personalized message every month for a year. Pretty impressive.

If he had only sent one or two messages, the chances are good that I wouldn’t have seen them.

Again, my experience with the majority of self-employed professionals is that their marketing visibility is, at best, random and inconsistent, and at worst, non-existent.

As you may know, I’ve sent out an email newsletter to my list pretty much every week for 21 years. That’s visibility. It’s really quite simple, but not so easy.

If you want to be effective at your marketing, you must identify marketing strategies that enable you to get your message in front of your prospective clients consistently.

And again, this is challenging. What is the best marketing activity for you, your personality and talents? How can you fit something into your schedule and do it consistently, not for a few weeks but for years?

The question is not just what marketing strategies to use. Networking, speaking, blogging, email newsletters, webinars, social media, and direct outreach can all work.

The more important question is what strategies will work the best for you and how exactly you can implement those strategies without spinning your wheels.

You’re looking for proven, step-by-step instructions so you can evaluate if a strategy is right for you and something you can fit into your schedule on a regular basis. Remember, sporadic implementation is a waste of time.

Implementing visibility strategies takes commitment and persistence. Is growing and succeeding in your business important enough for you to make that kind of effort? If it is, you’ll succeed at finding the best strategy for you.

The final challenge may be the most important of all to overcome.

Challenge #3. Maintaining the right marketing attitude and mindset over time, despite setbacks. If you can’t maintain The 3 R’s of success – responsibility, resourcefulness, and resilience, your marketing will never achieve the results you want.

These 3Rs are absolutely essential.

Responsibility is the stance that the buck stops with you. You are the only one who will find a way to attract clients and you won’t give up until you find that way. You won’t make excuses or blame circumstances, but instead will be accountable for making results happen.

Resourcefulness is the skill to utilize your talents, and abilities to quickly find smart ways to overcome difficulties and find solutions. And to be resourceful, you can’t be full of doubts and fears of failure or rejection. A responsible person commits to finding a way; a resourceful person tries every way possible until they discover the best way.

Resilience may be the most powerful trait of all. It’s what enables you to bounce back from adversity, setbacks, and even failures. And if you’re working to attract great clients, you’ll inevitably experience all of those many times. People who are not resilient don’t even try, let alone succeed.

All of these essential qualities are in short supply. But if you work to grow those qualities persistently, over time, they will help you succeed with the first two challenging things in marketing – messaging and visibility.

Despite these three marketing challenges – messaging, visibility, and mindset – there is good news.

Improving your skills or abilities – even a little – in any of these three challenge areas will increase your marketing effectiveness.

There is no perfect way of tackling all three challenges and you can’t do it in big leaps that get you there overnight. But you can work on all three slowly, with persistence, making small gains every week.

When you improve your messages, you’ll start to see a better response in communicating to your prospects. Marketing then becomes like a game that starts with the question, “How can I communicate my value more clearly and powerfully?”

When you increase your visibility, you’ll also notice a better response because to some degree, marketing is a numbers game. Your question might be, “How can I get my message in front of more of the right people this month?”

And when you enhance your responsibility, resourcefulness, and resilience, you’ll find that playing the game becomes easier and more fun. The 3Rs are the fuel that enables you to persist with the first two challenges.

Where do you start?

You start by admitting where you are now and then committing to a purpose (your WHY for being in business in the first place), a goal (a specific thing you want to achieve), and to taking action (the actual steps you’ll implement to get there).

Yes, marketing is challenging. But meeting those challenges is absolutely worth it.

The Five Pillars of Marketing Success

Does the following give a pretty good picture of your current marketing activity?

You have a website but you’re not really satisfied with it. You go to networking events once in awhile. If someone asks you to give a talk, you’re happy to do it. You post on Facebook and/or LinkedIn semi-regularly. When you find the time, you send an article to those on your relatively small email list. You occasionally set up meetings with colleagues to explore opportunities.

Now there’s nothing wrong with any of those marketing activities. And usually, they will result in landing some new clients.

But this is not the approach that works to get a steady, predictable stream of new clients.

Please don’t tune me out here, thinking, “Well, I really can’t do more than this. I’m already stretched thin. If you give me too much to do I’ll get overwhelmed.”

I agree. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”

Random marketing is just that; it’s all over the place. You do a little bit here and a little bit there on an inconsistent basis. You are trying to keep your face, name, and message in front of your prospective clients but the results are unpredictable.

The Random marketing paradigm is not very effective because it doesn’t gain a lot of momentum. You don’t do enough of one marketing activity to grab the attention of your prospective clients and move them to take action.

The Focused Marketing Paradigm is very different. It’s based on repeatedly communicating very directly to your target market with a very definite end in mind. It gets the attention of your prospective clients and they ultimately take action.

The Focused Marketing Paradigm has Five Pillars

Understand and implement these five pillars and I promise you’ll see a shift in your marketing results.

Pillar One: Focused Goals

A Random goal is saying something like, “I’d like to attract a few more clients to my business.” Not very compelling is it?

A Focused goal is much more specific. “My goal is to land 3 new clients in the high-tech plastics business in the Houston area with an average project size of $30,000 each by the end of the year.”

The more detail, depth, and specificity about the goal, the better. You’ve really thought through what you want to achieve and also have confidence that you could deliver if you did reach your goal. It’s so real to you that you can taste it.

What is the Focused Goal for your marketing?

Pillar Two: Focused Program or Service

Random programs or services are generalized consulting, coaching or training programs. “I offer management consulting and training to corporations.” Kind of vague, right? But this is what I hear all the time.

A Focused Program or Service is more tangible. “I offer the high-tech plastics industry Management Acceleration Programs for emerging leaders in the industry.”

In my business, I’ve always offered programs: The Marketing Mastery Program, the Marketing Action Group, and the More Clients Club. And each program has very specific parameters, deliverables, and objectives. It sure makes intangible services easier to market and sell.

What is the Focused Program or Service you’re offering?

Pillar Three: Focused Target Market

In the above example, the target was the “high-tech plastics industry.” But it’s more common to hear things like, “I work with large companies who want to increase productivity.” This is too general and it makes it hard for clients to know if you understand them and can help them.

A Focused target market is where you are absolutely clear what kinds of people or companies can most benefit from your expertise. And then you articulate that clearly.

I worked with a financial planning company last year that targeted middle class families in the Buffalo New York area. Guess who they attracted to their practice? When people read about who they worked with on their website, they said, “That’s Us!” and called them.

Who exactly is your Focused Target Market?

Pillar Four: Focused Message and Value Proposition

A Random message or value proposition tends to be too general and can be hard to pin down. It avoids making a promise that is meaningful to the prospective client.

Messages such as, “We offer the best service in the industry,” or “Smart insights into great management,” are meaningless to your prospective clients. The value is not immediately obvious.

A Focused message or value proposition zeros in on exactly what your clients get and what it means to them. I admit that this can be the marketing pillar that is hardest to pin down. Ultimately you have to test a number of different things.

For the re-launch of the More Clients Club, my current value proposition is: “Everything Self-Employed Professionals Need in One Place to Attract More Clients.” And now, of course, I’m bending over backward to deliver on that promise.

And a marketing message or value proposition is much more than a sound bite. Your message must permeate every aspect of your marketing, from your website to the emails you send out. Your prospects need to be constantly reminded of the value you offer.

What is your Focused Message or Value Proposition?

Pillar Five: Focused Marketing Strategy

A Random marketing strategy is much like the collection of marketing activities I outlined at the top of the article. You’re just all over the place, throwing something at the wall, hoping it will stick, with no organized system or plan.

A Focused marketing strategy is more like a putting on a theatrical production. You have the script, the actors, rehearsals, and opening night, all executed on a strict timeline.

Two examples:

For my Marketing Mastery Program, I held a series of introductory teleconferences, invited those interested to apply for the program, interviewed each applicant, and then converted 50% into participants. Over a 6-week period, I filled my business for a full year – four years in a row.

A career coach in one of my programs recently filled her practice in three months with a focused campaign of personalized emails designed to get appointments with her ideal clients. Then she converted a large percentage into paying clients.

That’s the power of a focused marketing strategy.

You need to identify the right marketing strategy for your business, but even more important is the way you organize and implement the strategy.

Developing a focused strategy is the most complex and challenging of the Five Pillars. You can’t just put together something haphazardly and hope you get the equivalent of a professional Shakespearian production.

What is your Focused Marketing Strategy?

If you work to build a focused plan with these five solid pillars, your marketing will work better and faster, attracting more of your ideal clients, usually at a higher rate.

I recommend you work on one pillar at a time. Write them out and fine-tune them until you feel confident and excited about them. Yes, you will need to do some research and study to make sure your plan is viable. But this is certainly better than spinning your wheels with a random strategy that is going nowhere.

The Key to Make Your Marketing Message Stand Out

Do you have a difficult time articulating what it is that you do?

Have you noticed other people’s eyes glaze over when you respond to the question, “What do you do”?

Whether you’re delivering your elevator pitch at a networking event, introducing yourself at a business reception, answering the question at a cocktail party, or promoting your services in print (online or offline), stick to the outcomes you deliver and spare the details on how you get there.

I recall being introduced to a “business consultant” at one networking event, and he looked surprised when I asked what he did. It was as if every person should know exactly what a consultant does but in reality, there are many possibilities in the realm of consulting.

He went on to explain the tedious details of his work, and yes, I felt my eyes glaze over but made an effort to concentrate on where he was going with his long-winded explanation. By the end of it, I still had no idea about the benefits his clients got from working with him or whom I could potentially refer to him.

As a copywriter, I write persuasive content that influences my client’s market to take action and buy from them. My clients don’t want to hear about the research I do into their competitor’s deliverables (and more) or how I find the keywords needed to ensure their prospects will find them.

And they don’t care about the numerous drafts and re-writes I do or how I print off my work, edit with a red pen, transfer those changes, and edit again – at least not initially (and a lot of that they don’t care about at all). They want to know that I can help them get more paying customers!

Every entrepreneur and sales professional has their special “magic” (your process) they use to get to the solutions or answers their clients are seeking. But keep that magic a secret for now – it’s all yours. Instead, focus on these 3 areas:

1. Understand your target audience and what matters to them the most (in other words, what is their big problem).

2. Share the outcomes they get after working with you (the solution to that problem and how they’ll feel after they’ve experienced your offerings).

3. Why you – what value do you bring to the table that makes you stand apart from other providers? You can read more about this here: https://bit.ly/2suBgEP.

A wellness provider, for example, may offer a multitude of therapies, but instead of rhyming off that long list, which can be overwhelming and confusing, share the outcome of how your customers will feel after they’ve experienced your services.

Remember, your customers want to get from point A to point B. They’re looking for answers or solutions. In your initial meeting or your marketing messages, please don’t share the twists, turns, and obstacles (your process) it takes to get there. Just let them know what they’ll get when they choose you to help them.